There is significant unmet household demand for electricity generated from renewable
sources. Around 60% of respondents would be willing to pay extra for such electricity
to while 45% express an interest in having differentiated rates for renewable energy
if this option were available to them.
Most respondents in each country are engaged in some forms of energy‑saving behaviour.
However, 40% of respondents report that they “occasionally” or “never” completely
turn off appliances with stand‑by functions. On average, higher‑income households
engage less frequently in energy‑saving behaviours.
Water charges based on the amount of water used increase households’ efforts at water
conservation, both in terms of investments and habitual behaviour.
Governments play an important role in promoting household investments in energy efficiency.
Households reported receiving government support for around 16% of the energy efficiency
investments recorded in the survey.
Energy efficiency labels also play a role in reducing electricity demand. Households
who recognised energy efficiency labels for appliances spent on average 6% less on
electricity than households who did not recognise these labels.
There is a significant stated willingness to pay an additional price premium for the
purchase of electric cars, although actual ownership remains very low. There is broad
stated support for additional government investment in public transport infrastructure.
Households’ stated mean expenditure on organic fresh fruit and vegetables varies across
countries and ranges from 13% to 35% of total expenditure on organic and “conventional”
There is wide variation across countries in the levels of recognition and trust in
labels. For example, trust in the new European Union organic food label varies from
47% (Sweden) to 83% (Netherlands) among respondents who recognised it.
Waste generation tends to be between 20% and 30% lower for households subject to pricing
of waste by volume or weight. The two policy measures that respondents most strongly
supported in terms of waste generation rates relate to waste prevention – encouraging
retailers to use less packaging, and households to purchase products with less packaging.
In all six countries involved in the two rounds of the survey, there was a significant
increase in the percentage of respondents who felt that environmental issues should
be dealt with primarily by future generations, although older people felt that it
was up to them as the generation that created current problems.